Recent Reading

"In 2009, The Wall Street Journal found that the average rating in a five-star system, Internet-wide, was a 4.3, suggesting a world of uniformly awesome products, services, and experiences."
What do Yelp's ratings tell us?

"Data analysis can detect when large numbers of people take an instant liking to some cultural product. But many important (and profitable) products are hated initially because they are unfamiliar."
Six problems we face when we use data to make creative decisions.

Would you miss a gorilla staring you in the face?
I'd take that bet.

"These people need a lot of things, but they don’t need a Coke."
Junk food's science, marketing and success (highly recommended).