Showing posts with label Writing. Show all posts
Showing posts with label Writing. Show all posts

Tuesday, March 4, 2014

Recent Reading


"Why do many of us perceive Whole Foods and the Creation Museum so differently? By the total lack of outrage over Whole Foods’ existence, and by the total saturation of outrage over the Creation Museum, it’s clear that strict scientific accuracy in the public sphere isn’t quite as important to many of us as we might believe. "

"Crabs get shipped from far and wide to the Chesapeake area precisely because the Chesapeake has crabs in it." A great explanation of how local markets do strange things in the global marketplace.

This I share for no reason other than it's staggeringly good writing and it's about food and babies and one of those just arrived on my stoop. 


Sunday, October 24, 2010

Writing about Flavor: Problems with Subjectivity


This note by Ed Behr in the Art of Eating summarizes a specific way of writing about flavor. Rather than a flowery story or purple prose, Ed's wine reviews are attempting to get at the non-subjective elements of drinking a particular bottle of wine.

Our wine reviews are a direct reviews are a direct response to the failure of conventional ones to provide a reader with practical, more or less objective information that will help at the table: capacity to refresh (weight, especially percentage alcohol and how evident), acidity and sweetness, the intensity of taste together with an idea of key flavors (more the broad indisputable area than subjective metaphor). Some comment on aroma and taste is required in any useful writing about wine for consumers, but we try to avoid "tasting notes," which are often so dangerously close to satire.

It may not the most romantic way to write about wine but that's OK. I think too many writers assume that food is so subjective that they quit trying to give useful information. Their reviews are entirely subjective, entirely useless. And the 100 point scale for wines, which gives a false sense of objectivity, is, in my opinion, a farce.

I like Ed's practical wine reviews. That said, I'm not against romance. For a slightly more lovely side of wine writing I opt for Kermit Lynch's newsletter. Someone put my name on the mailing list ten years ago and, for some reason I  can't fathom but greatly appreciate, Kermit still mails me an issue every month. In my view it's just about the best sales driven writing on wine—or any food, for that matter—in America.