Wednesday, May 14, 2008

What's down with revenue?

Puns aside, we don't know.

Mother's Day week's revenue came in 6% below last year. That's only the fourth week we've fallen below last year's numbers since January 1st. All our other weeks have been well above 2007. In fact, at the end of April – even though we were down compared to plan – we were up 12% over last year for the winter/spring season (all of 2008). Lots of businesses would give a kidney to have growth like that.

Because we share financial numbers I know bad sales news has a tendency to seep into your bloodstream like cough syrup. It makes us numb, groggy, a little depressed. Don't let it get you down too much, though. As Betty likes to say, "It is what it is." We move on. Our food is good, our service is great, these blips and blops will pass. Hopefully I'll have an answer for what the dilly happened with the revenue soon. In the meantime stick to the things you know you can improve; focus on the sphere you influence around you. Keep giving great service on the phone and to each other. Keep knocking down code reds to reduce mistakes. Eat some of the great lunch Colin has been making.

Thanks for reading.

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