Saturday, August 3, 2013

Ideas worth stealing: Chipotle's giveaway card

Chipotle continues to do great informational marketing, even when they're giving burritos away. Everyone in the company gets these to hand out at will. What doesn't come through in my scan is the heft and quality of the card. It's as thick as a refrigerator magnet and "bean genius" is printed in reflective foil. Why do such a high level print job on a giveaway? Exactly.