Saturday, September 22, 2012

Other Merchants...Billy Reid

Billy Reid is a southern clothing designer who opened his first shop in Manhattan a couple years ago. The clothes are good and worth a visit, but it's the shop's hospitality that I'd like to draw attention to.

Here's a picture I took of a table near the door this summer. It's stocked with fresh lemonade, cucumber water and mismatched glasses. Help yourself, it's free, it's hot out. (In the winter there's a decanter of bourbon on the sideboard.)

It's so easy and so memorable. Why don't more companies do things like this?

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