Wednesday, April 28, 2010

What should a box say?

Moosejaw likes stickers.

We're going to reprint our exterior packing box this year. There have been a lot of ideas floated on what we should do differently than the basics we have now — logo, telephone number, URL. One problem we're trying to solve is when recipients don't open the box soon enough and perishable items, well, they perish.

Digging around I came across these folks who bought from 137 different mail order companies and took a picture of every package that arrived. You can download the full list; most are frightfully boring.

I'm not surprised to see that they praised our friends at the outdoor apparel retailer Moosejaw (they're not photographed in the report since they're not a UK company — they're from Michigan). They have loads of fun. 

Any ideas? Add a comment below.

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